There’s no doubt that social media changed the game. Word of mouth had always been the most effective and preferred form of marketing, but social media elevated it to a whole different level. These days, your opinion on a certain product or service is not only shared with a select few friends and family, but perhaps even all over the world through popular social media platforms.
Social media is now such a crucial source of leads that companies like ChronisTsempelis emerged to become specialists in optimizing its use.
But what exactly is social media optimization? And how does it differ from search engine optimization (SEO)?
SMO or social media optimization is basically the method by which you utilize social media platforms or communities to drum up publicity or recognition for an event, brand, or product. Entities like ChronisTsempelis go about it by using tools like RSS feeds, social media websites, and video blogging sites. SMO and SEO are the same in the sense that their main purpose is to direct traffic towards your online domain.
Essentially, SEO is a lot broader when it comes to achieving such a goal since it is primarily focused on increasing your website’s ranking on the search results page. Thus, SMO is but one part of SEO.
While SMO deals with establishing links for your business on many blogs or social media websites, promoting yourself on these platforms actually do more harm to your brand. Consultants like ChronisTsempelis would often advise that you work towards establishing a rapport with your target audience instead and have them do the promoting on their social accounts for you. This way, the third party referrals not only draw more attention to your brand, but it also lends more authority to your SMO campaign. After all, why would an ordinary social media account share links about your company’s website or its products unless they truly enjoyed it? It’s not like they get a share of your profits. For this reason alone, third party social media referrals are more effective in boosting your overall online profile.
Other ways in which you can improve your SMO strategy include the following :
1) Posting relevant and authoritative content.
Any online business needs to be informed about trends in order to stay significant. Part of exhibiting this sort of awareness is to keep track of what sort of concerns and interests their target audience could be having and then posting the sort of material that would address such.
It also helps to post verified content from the leading practitioners or authorities in your respective industry to boost your credibility among your target online audience.
2) Join in on or stimulate active conversations.
It helps if you have a social media-savvy manager who can pinpoint the sort of topics that would facilitate a dynamic dialogue among the members of your target audience. This not only uplifts your profile among those who feel very passionately about your industry, but it also helps you develop a following among them.
If you aren’t established enough to start up such a conversation among a substantial audience or market, then you can start by chiming in on trending topics. Contribute either a unique insight or a practical piece of advice, and then take it from there.
Like SEO, SMO also takes a lot of time and effort to do properly. Thus, if you would prefer to focus on developing your product and service so that it would eventually generate its own buzz, then you can look to hiring other people to do it for you. Companies like ChronisTsempelis often offer pretty good levels of service at reasonable rates, so you may want to look into that.